To my perception, there is a high correlation between risk-averseness,
liability orientation, blandness, lack of authenticity and the current
epitome of professionalism.

"Professionalism is the adherence to a set of values comprising statutory
professional obligations, formally agreed codes of conduct, and the informal
expectations of patients and colleagues. Key values include acting in the
patients� best interest and maintaining the standards of competence and
knowledge expected of members of highly trained professions. These standards
will include ethical elements such as integrity, probity, accountability,
duty and honour. In addition to medical knowledge and skills, medical
professionals should present psychosocial and humanistic qualities such as
caring, empathy, humility and compassion, social responsibility and
sensitivity to people's culture and beliefs"

http://goo.gl/543kp